Selected Impact
I build brands, teams and experiences.
Design leader with 12+ years of experience building and scaling in-house creative functions for global, high-growth organizations. Currently leading design for Dibber's global marketing organization, directing a team of
5 designers across five regions - MENA, South Africa, Latvia, Poland, Norway and India. Proven track record of reducing external-agency dependency, building scalable design systems, and delivering
high-converting digital experiences at scale.
AREAS OF EXPERTISE
Creative Leadership
Creative Strategy & Art Direction
UI/UX & Web Design
Graphic design
Design Strategy
AI-Assisted Creative Workflows
Figma
Adobe Creative Suite
Experience
My stack
Adobe Illustrator
Print & Digital Design
Adobe Photoshop
Image editing
Adobe Indesign
Publication
Canva
Digital Design
Framer
Web design
Figma
UI UX
Claude
Research & Ideation
Chat GPT
Research