2025
Dibber
Dibber.com
Background
Building a social system for a global preschool brand
Role: Creative Direction · Social · 5 Markets
5
Markets
5K → 22K
Followers
5× average
Follower Growth
Multi-market
Design System
As Creative Design Lead, I led the design direction and worked with country marketing teams to establish a scalable visual system for social media.
I was responsible for creative direction, design quality, templates, campaign design and alignment across markets.
Core problem
Dibber operates across multiple markets, each with different audiences, cultural nuances and marketing priorities.
The challenge wasn't simply to create better social posts.
It was to create a consistent global design language that could flex across markets without making every market look the same.
Output & Result
We built a modular system around three principles:
Consistency - A recognisable Dibber visual language across markets.
Flexibility - Templates and frameworks that could adapt to local content.
Efficiency - A system that allowed teams to produce more content without compromising quality.
Live Dibber Instagram Pages
Dibber India: https://www.instagram.com/dibberindia/
Dibber South Africa: https://www.instagram.com/dibber.sa/
Dibber Poland: https://www.instagram.com/dibber.pl/
Dibber UAE: https://www.instagram.com/dibberuae/
Dibber Latvia: https://www.instagram.com/creakids.lv/
Results and Impact
The system helped establish a more consistent social presence across markets while supporting significant audience growth.
India: 5K → 22K followers
Across markets, the approach contributed to an average 5× follower growth
within the first year.