2024
Dibber
Dibber.com
Background
Dibber International Preschool - Video & Photoshoot
Role: Art Director & Shoot Cordinator
Dibber is a leading preschool brand in Norway, Finland, and Sweden, with a growing global presence of over 600+ preschools. The brand entered the Indian market in 2023, and within just two years, successfully launched 15 units across the country. I led the end-to-end execution of a national-scale photo and video shoot that brought Dibber’s visual storytelling to life in the Indian context. The project was completed within a tight budget and received high praise from the global leadership team for both its strategic planning and visual impact.
Core problem
Dibber’s global visual language is built around candid, emotion-led imagery of children engaged in play and learning — a style that performs strongly across both digital and print campaigns. However, despite having more than 10 operational units in India, we lacked original, India-specific visuals. This posed a challenge in truly localizing our brand presence.
To address this, I developed a comprehensive storyboard around real classroom activities and coordinated a seamless production that authentically captured the joyful, unscripted expressions of children. The results not only resonated with the Indian audience but were also embraced by global teams.
Images from the shoot are now being used in South Africa and Dubai — reinforcing Dibber’s position as a truly international brand with a local heart.
The brand video produced as part of this campaign played a key role in our digital lead-generation strategy. Within just two weeks of launch, the campaign generated over 50 qualified leads. On YouTube, the video gained 20K+ organic views within the first month alone — solid proof of the content’s emotional and visual effectiveness.