2025
Dibber
dibber.in
Background
Role: Creative Design Lead & Designer
Dibber is a leading preschool brand in Norway, Finland and Sweden, with a growing global presence of 600+ preschools. Since entering India in 2023, the brand has grown rapidly, with 18+ units launched across the country within two years.
As Creative Design Lead within the GMC (Global Marketing Collaboration), I led the creative team supporting marketing and social media across five markets — India, South Africa, Latvia, Poland and the UAE.
Our Team has worked on a lot of print and OOH creatives across the 5 regions to increase brand presence and overall familiarity with the audience.
Core problem
Dibber was a relatively new preschool brand with high competition, to stay ahead of in the race our team worked on multiple marketing collaterals and OOH creatives. The challenge was to create designs with as less text as possible and that could capture attention, and make the brand familiar with our audinece.
Our team worked on a lot of marketing collaters like brochures, flyers, booklets for our Dibber units, newspaper inserts and other adhoc requests which depends on the season.
Trifold Brochure - India
Designed and rolled out 10,000+ personalised brochures across Dibber’s India units, making them one of the brand’s key first-touch marketing assets for parents. Each brochure was customised with the respective unit’s address, contact details and a dedicated QR code, creating a seamless path from offline discovery to digital conversion.
To measure the effectiveness of the offline campaign, we created event- and unit-specific UTM links for the QR codes, allowing the marketing team to attribute and backtrack leads to the specific brochure, event and location that generated them.
Over a 6-month period, the brochures generated 700+ quality leads, giving the business a measurable offline-to-online acquisition channel and clear visibility into which physical marketing touchpoints were driving registrations.
Dibber UAE Franchise Brochure
Led the design of Dibber’s franchise proposition deck as the brand entered the franchise market. Working closely with business and leadership teams, we conducted extensive market research and translated complex commercial data into a clear investment narrative.
The deck visualised a 2.2% CAGR, $5–10B projected market opportunity and ~$5B annual UAE childcare services revenue, alongside Dibber’s pedagogy, operating model and franchise offering. I led the visual storytelling, information design and art direction, turning business data into a compelling, easy-to-understand franchise proposition.
Results and Impact
The result was a business-focused franchise asset that helped translate Dibber's market opportunity and educational proposition into a clear investment story for prospective franchise partners.